Rolling out GDPR and CCPA-compliant cookie consent broke marketing visibility: attribution dropped by nearly 80%, high-performing campaigns looked inactive, and confidence in channel reporting collapsed. Kristina E. wanted an attribution solution that went beyond simple credit assignment. Her team needed transparency on which channels generated opportunities, what factors expedited deals, and how to build models that reflected actual buyer behavior — not vendor presets.
Using RevSure's Multi-Touch Attribution, Kristina's team developed flexible models tailored to their specific GTM approach, replacing the rigid frameworks they had inherited. The platform let them separate causation from correlation across paid, content, events, and outbound.
“You do the right thing for your users, roll out proper cookie consent, and overnight your attribution falls off a cliff. When we brought in RevSure AI, they didn't hand us a workaround and call it a day. They stayed in the weeds with us until the picture came back into focus.”
Accuris now has clear visibility into what advances the next buyer-journey step, which channels truly influence opportunity creation, and what mechanisms accelerate deal velocity — and the team can defend those calls with evidence.