Nasuni measured marketing on a sourcing basis: did it directly create the opportunity? That model overlooked every touchpoint between first and last interaction, the emails, webinars, and paid programs that actually guide buyers through the funnel, so key programs were underrepresented and marketing impact stayed invisible.
The previous attribution platform made it worse. Surface-level data with no opportunity-level drilldown, heavy manual report building, syncing failures against HubSpot and Salesforce, and support that could not keep up. Preparing a single QBR consumed a full workweek of data wrangling.
RevSure replaced the legacy tool as Nasuni's attribution and performance intelligence platform. Within thirty minutes of kickoff the team had all seven sources connected, Salesforce, HubSpot, Salesloft, LinkedIn, Google Ads, Facebook, and first-party web, ingesting and classifying in real time.
Multi-touch attribution now resolves to the opportunity level, campaign ROI views surface the top and bottom performers out of the box, and analysts filter by region, campaign, medium, and funnel stage in an interface the whole team can drive without training.
“We connected 7 data sources in less than 30 minutes. Salesforce, Salesloft, Hubspot, LinkedIn, Google Ads, Facebook, and our web pixel. That was day one with RevSure AI.”
QBR reporting that used to take 40 to 50 hours now takes two to three. The team drills from any number to the exact touchpoints behind it, evaluates campaign ROI with precision, and walks into executive reviews with answers instead of spreadsheets.
Adoption runs from entry-level marketers to senior directors, and RevSure now powers QBR reporting, budget reallocation, and campaign planning across regions. Marketing operations shifted from reactive reporting to proactive optimization.
“We can now view hundreds, some times thousands of touch points that occurred before an opportunity even opened. From the account to the opportunity or just the primary contact view we were able to see each marketing and sales touch point that drove pipeline at Nasuni.”
“Before RevSure, everything felt surface-level. I couldn't drill into opportunities or see the complete set of touchpoints that led to them. RevSure finally gives us that opportunity-level visibility with clean, connected data I can trust and act on.”