RevSure: The Context Layer for Go-to-Market AI

B2B intent data: first-party vs third-party, and how to resolve it to accounts

Intent data tells a B2B team that someone, somewhere, is researching a problem it solves. Until each signal is attached to the right account, person and moment, nobody can act on it. This guide compares first-party, second-party and third-party intent, behavioral and topic signals, and shows how to resolve them to accounts and buying groups, score them, and turn them into plays a person approves.

RevSure TeamOct 22, 202610 min read

ABM Intelligence

What is a buying group? How B2B teams find the people behind a deal

Most B2B deals are decided by several people at the account, and most CRMs record one or two of them. This guide defines a buying group, separates it from a buying committee, a persona and an account, lists the roles that usually sit in one, explains why the CRM under-records them, and shows how to map a buying group and measure how much of it you are reaching.

RevSure TeamOct 14, 202610 min read

ABM Intelligence

ABM retargeting: how to build audiences from pipeline data

A retargeting pixel does not know the visitor was a student, a competitor, or a customer looking for the login page. Your revenue system does. How to build, suppress, sync and measure retargeting audiences from what you already know about the account.

RevSure TeamSep 8, 20267 min read

ABM Intelligence

ABM sales alerts: 4 signal combinations that trigger action

We have watched a lot of intent-alert Slack channels get muted by week four. The ones that survive combine the ABM platform's signal with things the platform cannot see, and they tell the rep what to do. Here are the four recipes that keep getting opened.

RevSure TeamSep 8, 20266 min read

ABM Intelligence

Alternatives to Cold Emailing for High-Intent Lead Engagement

Cold emailing is losing its edge—buyers today expect engagement that’s personalized, timely, and aligned with their journey. Instead of sending messages into the void, B2B teams are leveraging AI-driven insights, social selling, and real-time interactions to connect with high-intent leads. This blog explores smarter alternatives like intent data, conversational marketing, and referral networks to drive real conversations and pipeline growth. Read on to discover how you can ditch outdated outreach and engage buyers where it matters most.

RevSure TeamMar 17, 20257 min read