Revenue OperationsCRM hygiene as a standing job: what the Digital RevOps Analyst fixes every week
Most CRM data cleanups are projects: a quarter of merging, filling and fixing, followed by a slow slide back to where things started. This guide defines CRM hygiene, explains why one-off cleanups decay, sets out a weekly checklist with who fixes each item, and shows how RevSure's Digital RevOps Analyst runs the work every week with a person approving changes to records.
RevSure Team·Oct 23, 2026·10 min read
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