Pipeline Prioritization

Survey Says? Marketing Priorities to Hit Revenue Targets

The 2023 State of Pipeline Generation Report revealed the top five priorities marketers are focusing on to hit revenue targets—improving lead quality, sharpening pipeline analysis, understanding what converts, fixing sales handoffs, and aligning with sales. Each priority ties back to one theme: better data, earlier in the funnel. With the right insights, marketing teams can boost ROI, accelerate pipeline, and prove their impact on revenue.