MQL Is Dead: What Replaces It in 2026

MQL failed despite marketers believing in it. It failed because the number stopped predicting revenue, with Forrester research showing fewer than 1 percent of leads ever close. This piece lays out the three capabilities replacing the MQL in 2026, AI propensity scoring, account-level attribution, and pipeline contribution, and shows why each one measures buying behavior instead of form-fill activity. Grounded in anonymized customer evidence and RevSure's own State of B2B Attribution data, it positions the Full Funnel Data Graph as the layer that makes the new measurement system hold up in a board meeting.

RevSure TeamJun 23, 202612 min read

Marketing Strategy

Best GTM Strategies for Indian SaaS Companies in the United States

Discover proven methods for Indian SaaS companies expanding into the US. Hear from industry experts about top GTM tactics, including cultivating trust through offline events and maximizing multi-channel approaches.

Rajesh BhattadSep 20, 20236 min read

Marketing Strategy

2024 CMO Priorities: Top Insights from 75 SaaS Leaders

What’s top of mind for CMOs as we head into 2024? We spoke with over 75 SaaS leaders to uncover their top priorities and learn what keeps them up at night.

Rajesh BhattadAug 30, 20235 min read

Marketing Strategy

Synergies Between Pipeline Acceleration and Account-Based Marketing

Combining the deeper insights offered by ABM platforms with the predictive power of AI-based pipeline acceleration platforms, businesses can generate more accurate forecasts for future conversions and allocate resources accordingly.

RevSure TeamJun 22, 20232 min read

Marketing Strategy

The Unified Funnel: Build an Aligned GTM Strategy

Want to drive a healthy pipeline and create revenue? Sales and marketing need to be on the same page, working hand-in-hand in order to succeed.

RevSure TeamJun 1, 20232 min read

Marketing Strategy

Winning the Game, Doesn’t Mean Sticking to Strategy

In today’s unpredictable market, sticking rigidly to last year’s GTM plan can be a fast track to missed targets. This blog unpacks why adaptability, revenue-focused metrics, and real-time insights are essential for hitting goals despite budget cuts, data gaps, and shifting buyer behavior. Learn how to pivot with confidence using full-funnel visibility and predictive intelligence to focus only on what drives revenue.

RevSure TeamJan 21, 20234 min read