Is something wrong or is it seasonality?

Seasonality plays a crucial role in pipeline forecasting due to its impact on sales patterns and customer behavior throughout the year. What areas are important to understand around seasonality?

RevSure TeamJul 6, 20232 min read

Marketing Forecasting

Pipeline Coverage Ratios: What Do Marketers Need To Know?

Sales leaders focus on pipeline coverage ratios, but does marketing really understand it? Let’s dig in!

RevSure TeamJun 29, 20232 min read

Marketing Forecasting

What Did the State of Pipeline Generation Survey Reveal?

Generation Report. Leads and Marketing Qualified Leads (MQLs) alone are no longer the key performance indicator of marketing team performance. With the increasing importance of digital marketing channels and the availability of sophisticated analytics tools, marketing teams are now expected to contribute to the entire sales process, with the ultimate goal of driving revenue for the company.

RevSure TeamMar 9, 20234 min read