"I Accidentally Became a GTM Engineer": Where the Role Comes From and Whether It Lasts

The title barely existed three years ago. Now it is one of the fastest-growing functions in B2B, and almost no one trained for it. Here is where the role comes from and whether it lasts.

RevSure TeamJul 10, 20266 min read

GTM Engineering

The Hidden Maintenance Tax of the DIY GTM Stack

Building a modern outbound stack on best-in-class tools is a real choice. The part the build-it crowd skips is the maintenance tax. Here is what the DIY stack actually costs and how to price it before you commit.

RevSure TeamJul 3, 20266 min read

GTM Engineering

Build or Activate GTM Engineering: The Real Math on Time, Cost, and Risk

Build-vs-buy for GTM engineering usually misses the full math. The real comparison isn't software price versus one salary - it's the fully loaded annual cost of running the function internally versus activating an AI GTM Engineer like RevSure. The decision hinges on three factors: cost, time to pipeline (3–6 months to build vs. 4 weeks to activate), and operational risk. Build only if workflows are genuinely proprietary; activate when you need pipeline quickly without staffing a new function.

Deepinder Singh Dhingra | Founder & CEOJun 4, 20267 min read

GTM Engineering

GTM Engineering Has Become a Function. Here Are the Two Ways to Run It in 2026

GTM engineering crossed the line from a side project inside RevOps to a named, budgeted function in 2025, evidenced by "GTM Engineer" becoming one of the fastest-growing roles in B2B SaaS. Once a team accepts the function is real, the only open question is how to staff it. Building in-house buys total control and suits companies with proprietary data, unusual go-to-market motions, or a view that their GTM logic is owned IP, but the first agent typically takes three to four months plus an ongoing maintenance team. Activating a platform like RevSure, which ships the data graph, predictive engine, and agent layer pre-connected, puts the first agent in production in about three weeks. Either of the two paths is fine, what teams need to avoid is the third path - integrating five single purpose agent with no shared data layer. The real skill in 2026 is the ability to read your own data, team, and timeline honestly and shipping a working system before the quarter closes.

RevSure TeamJun 1, 20267 min read