CRO Playbook

Disconnected AI Agents: The 2026 CRO Playbook

Most GTM teams are about to discover that buying more AI agents makes pipeline harder to explain, not easier. The reason is structural: single-purpose agents from different vendors each act on a partial slice of CRM, MAP, and product data, with no shared definition of accounts, stages, or outcomes. Research from Google and a cross-university red-team study both show that uncoordinated agents hit a ceiling and can actively degrade results. This playbook lays out how agent sprawl breaks pipeline, the three paths a CRO can take, and why owning the Intelligence Layer is the decision that determines whether agents compound intelligence or compound errors.