Event Follow-up Sequencer
Enriches attendees after a webinar or field event, scores them by engagement, and launches tailored sequences within the hour.
An event recap deck tells you how many people attended. This agent enriches every attendee, scores them by how engaged they were, and launches tailored follow-up the same day, while the booth conversation is still warm.
What it does
Most post-event follow-up is a single batch blast days later, or a CSV that sits in someone's inbox until the leads go cold. The Event Follow-up Sequencer ingests and enriches the attendee list the moment it lands, scores each attendee by engagement and fit, and launches per-segment sequences within the hour, so a demo-station visitor and a no-show get different, appropriate follow-up instead of the same late email.
- Ingests and enriches the attendee list
- Scores by engagement and fit
- Launches per-segment follow-up the same day
Runs under Safe Autonomy. Every move is proposed, approved on your terms, committed, and reversible in one click.
How it works
Trigger to committed action. Every step is logged, and the final write is reversible.
- 1Trigger
An event wraps and the attendee list lands
A webinar ends or a field event closes and the attendee or registration export arrives from the event platform. The list hits the context layer for resolution and enrichment.
- 2Step 01
Ingest and enrich the list
The agent matches each attendee to a person and account, appends enrichment, and reconciles against existing CRM records so duplicates and known contacts are handled correctly.
- 3Step 02
Score by engagement and fit
It scores each attendee on how they engaged, full-session attendee, booth demo, drive-by, no-show, combined with account fit, so follow-up matches actual interest.
- 4Step 03
Segment into follow-up tracks
It splits attendees into tracks: sales handoff for engaged high-fit attendees, content nurture for partial engagement, a re-invite path for no-shows.
- 5Commit
Sequences launched in MAP, records in CRM
The agent writes enriched attendee records to CRM and launches the per-segment sequences in your MAP the same day. Any launched track can be paused and its enrollments reversed.
In practice
A field marketer comes back from a conference with a badge-scan CSV of 600 names. It sits in their inbox for four days while they catch up, then everyone gets the same 'thanks for stopping by' email. The 20 people who watched a full demo get the identical note as the 400 who walked past the booth.
The agent ingested the list the day the event ended, enriched and scored every attendee, routed the engaged demo-watchers straight to sales with context, and launched a lighter nurture for the drive-bys, all within the hour.
The hottest attendees hear from a rep the same day while the conversation is fresh, the rest get appropriately sized follow-up, and nobody waits four days for a one-size-fits-all blast.
More Demand Gen & Marketing agents
Put the Event Follow-up Sequencer to work
It ships on the stack you already own and starts proposing moves the week it goes live. You approve the first few. It earns the longer leash from there.