Dark Funnel Signal Agent
Surfaces accounts showing in-market behavior on G2, intent platforms, and third-party signals before they appear in the CRM.
An intent report shows you a spike on a dashboard nobody opens until Friday. This agent matches that signal to a real account on your context layer and surfaces it the day it happens, before a form is ever filled.
What it does
Most intent data sits in a separate tool, disconnected from your CRM, so an in-market account shows up as an anonymous spike that no one connects to a real opportunity. The Dark Funnel Signal Agent watches G2, intent platforms, and third-party sources, matches each signal to a known account on the context layer, and surfaces the in-market accounts to the team the same day, so demand gets caught before the buyer self-identifies with a form.
- Watches G2, intent, and third-party sources
- Matches signals to accounts on the context layer
- Surfaces in-market accounts before a form ever fills
Runs under Safe Autonomy. Every move is proposed, approved on your terms, committed, and reversible in one click.
How it works
Trigger to committed action. Every step is logged, and the final write is reversible.
- 1Trigger
An off-site intent signal fires
An account shows in-market behavior away from your site: a G2 category comparison, a 6sense intent surge, a third-party research signal. The signal arrives at the context layer for matching.
- 2Step 01
Match the signal to an account
The agent resolves the intent signal to a known account on the context layer, attaching CRM status, ownership, and any open pipeline so the signal becomes actionable rather than anonymous.
- 3Step 02
Qualify against fit and history
It weighs the signal against ICP fit and prior engagement, so a high-fit target account researching your category rises above noise from existing customers or out-of-fit accounts.
- 4Step 03
Explain why it surfaced
For each account it attaches the specific signal and source that triggered it, so the team sees that this account is comparing you on G2 right now, not just a number went up.
- 5Commit
Account flagged in CRM and Slack
The agent writes the surfaced account and its signal context to CRM and posts it to the owning team's Slack the same day. Dismissing the flag reverses the CRM write.
In practice
A target account spends a week comparing you against two competitors on G2 and pulling down analyst content. All of it shows up as an anonymous intent spike in a tool the team checks on Fridays, disconnected from the CRM. No one connects the spike to the open prospecting account they already own.
The agent matched the G2 and intent signals to that known account, qualified it as high-fit with an active owner, and the same day posted it to the AE's Slack with the exact comparisons that fired the signal.
The rep reaches out while the account is actively in-market and weighing competitors, days before any form would have been filled, instead of finding out after the buyer already shortlisted someone else.
More Demand Gen & Marketing agents
Put the Dark Funnel Signal Agent to work
It ships on the stack you already own and starts proposing moves the week it goes live. You approve the first few. It earns the longer leash from there.