Top Gainers / Losers Agent
Watches paid and digital campaigns to flag winning and underperforming campaigns each week.
A weekly report shows this week's campaign numbers in isolation. This agent watches week-over-week movement, surfaces the biggest gainers and losers, and explains what moved them, so you catch a campaign sliding before the month is lost.
What it does
Most weekly campaign reviews show a static snapshot with no sense of direction, so a campaign quietly degrading for three weeks looks fine until the quarter is blown. The Top Gainers / Losers Agent tracks week-over-week movement across paid and digital campaigns, surfaces the biggest movers in both directions, and explains each swing with attribution context, so trajectory is visible while there is still time to act on it.
- Tracks week-over-week movement by campaign
- Surfaces the biggest gainers and losers
- Explains the move with attribution context
Runs under Safe Autonomy. Every move is proposed, approved on your terms, committed, and reversible in one click.
How it works
Trigger to committed action. Every step is logged, and the final write is reversible.
- 1Trigger
The weekly comparison window closes
On a weekly cadence, the agent pulls the latest paid and digital campaign performance from the context layer and lines it up against the prior period for a true week-over-week comparison.
- 2Step 01
Measure week-over-week movement
The agent computes the change in pipeline, conversion, and efficiency for each campaign versus last week, so the read is about direction and velocity, not a single-week snapshot.
- 3Step 02
Surface the biggest movers
It ranks the campaigns that gained the most and slipped the most, so the few that actually changed rise above the dozens that held steady.
- 4Step 03
Explain the move with attribution
For each mover it attaches the attribution context behind the swing, a spend shift, an audience change, a creative fatiguing, so the cause is visible, not just the delta.
- 5Commit
Movers posted to Slack and reporting
The agent posts the gainers, losers, and their drivers to Slack and writes them into your reporting surface. The output is a read-only digest; the budget calls it informs stay with the team.
In practice
A paid team reviews a weekly report that shows each campaign's numbers for the week, with no comparison to last week. A LinkedIn campaign that has been degrading for three straight weeks still posts numbers that look acceptable in isolation, so nobody notices the slide until the monthly review.
The agent compared week-over-week, flagged that campaign as the week's biggest loser, and explained that the audience had saturated and creative was fatiguing, posting the full mover list to Slack with the driver behind each swing.
The team catches the slide in week two with the reason attached, instead of discovering a blown month four weeks in with no idea what caused it.
More Demand Gen & Marketing agents
Put the Top Gainers / Losers Agent to work
It ships on the stack you already own and starts proposing moves the week it goes live. You approve the first few. It earns the longer leash from there.