ABM Orchestration Agent
When an account shows buying intent, auto-enriches it and coordinates outreach across the whole buying group.
An ABM dashboard shows you a target account lit up with intent. This agent enriches the whole buying committee and coordinates the next move across marketing and sales the moment it lights up, instead of waiting for a quarterly play.
What it does
Most ABM stops at a heat-map: the account is hot, now go figure out who to reach and which team owns the next step. The ABM Orchestration Agent detects account-level buying intent on the context layer, enriches the full buying committee, and coordinates outreach across marketing and sales in real time, ads to the committee, a sales alert to the owner, a synced sequence, so the whole motion fires together the moment the account is in-market.
- Detects account-level buying intent
- Enriches the buying committee
- Coordinates outreach across marketing and sales
Runs under Safe Autonomy. Every move is proposed, approved on your terms, committed, and reversible in one click.
How it works
Trigger to committed action. Every step is logged, and the final write is reversible.
- 1Trigger
An account shows buying intent
A target account crosses an account-level intent threshold: multiple contacts engaging, a surge across web, ads, and third-party signals. The resolved account event lands on the context layer.
- 2Step 01
Enrich the buying committee
The agent maps and enriches the full buying group at the account, the economic buyer, champions, and influencers, so outreach targets the committee rather than a single inbound contact.
- 3Step 02
Assemble the coordinated play
It composes the cross-channel motion: which committee members go into ad audiences, which get a sales touch, and how marketing and sales hand off, all keyed to each person's role and engagement.
- 4Step 03
Sync marketing and sales
It aligns the moves so the account does not get a cold sales email and a generic ad in the same hour, sequencing the touches into one coherent account play.
- 5Commit
Orchestrated across CRM, MAP, and ad platforms
The agent writes the enriched committee and play to CRM, enrolls members in the matched MAP and ad-platform audiences, and alerts the owning AE. Any committed write or enrollment can be rolled back.
In practice
A strategic target account lights up an ABM dashboard: three contacts engaging, intent climbing. The play is supposed to be coordinated, but marketing sees the heat-map, sales sees a different report, and the actual outreach waits for the next quarterly ABM sync. By then the account has talked to a competitor.
The agent caught the account-level surge, enriched the full buying committee, queued ads to the committee, alerted the owning AE with context, and sequenced the marketing and sales touches into one play, all in real time the moment intent crossed threshold.
The whole buying group gets a coordinated, role-aware motion the day the account goes in-market, instead of a marketing email and a sales call colliding next quarter, if the play runs at all.
Nasuni lifted pipeline ROI 50% running coordinated account motions on this kind of unified signal rather than siloed marketing and sales reports.
More Demand Gen & Marketing agents
Put the ABM Orchestration Agent to work
It ships on the stack you already own and starts proposing moves the week it goes live. You approve the first few. It earns the longer leash from there.