Proving Brand ROI When the CFO Doesn’t Believe in “Top-of-Funnel”

Brand budgets get challenged when marketers measure “activity” while CFOs demand outcomes. Attribution alone often fails a brand because the brand doesn’t behave like a direct response; it reduces friction and improves conversion across the revenue system. The winning shift is to start with pipeline outcomes and work backward to quantify the brand’s impact on progression, velocity, and win rates. That’s how a brand becomes measurable, defensible, and fundable.

RevSure TeamJan 23, 20268 min read

Product Features

How RevSure’s Pipeline Readiness Redefines Forecast Confidence

Most GTM teams measure pipeline size, but not whether that pipeline will actually convert in time. RevSure’s Pipeline Readiness flips the script by analyzing opportunity health, conversion risk, and momentum to tell you what’s real and what’s at risk. From AI-driven win rates to risk-adjusted forecasts and proactive pipeline gap alerts, it turns your pipeline from a static dashboard into a predictive execution engine.

RevSure TeamJul 8, 20256 min read

Pipeline

Rethinking Pipeline Coverage: From Volume to Confidence

Traditional pipeline coverage metrics—like 3x or 4x quota—are no longer enough. This blog explores why volume doesn’t guarantee revenue and how modern teams are shifting focus to pipeline confidence. Learn how to use conversion rates, engagement signals, and AI-powered risk intelligence to uncover deal quality and forecast more accurately. It's time to move from pipeline quantity to pipeline clarity.

Francisco Oller GarciaMar 31, 20254 min read

Demand Generation

Personalized ABX Campaigns: Leveraging AI and Machine Learning for Smarter Outreach

Discover how AI and Machine Learning are revolutionizing ABX campaigns to meet the rising demand for tailored, account-focused interactions in B2B marketing. Learn how personalized strategies—powered by advanced tools like RevSure.ai—boost conversion rates, improve lead prioritization, and deliver seamless multi-channel experiences.

Rajat SrivastavDec 10, 20245 min read

Marketing

Unlocking Hidden Insights: Leveraging Account-Level Anonymous Identification with AI for Enhanced Attribution

Reveal critical insights hidden in your anonymous website traffic with account-level anonymous identification and AI. Traditional attribution often leaves gaps, but by identifying interactions from anonymous visitors and enriching this data, you gain a comprehensive view of which accounts are engaged. With AI-driven lead prioritization, you can focus on high-potential accounts, enhancing pipeline growth, conversion rates, and win rates.

Francisco Oller GarciaNov 13, 20244 min read

Marketing

How to Use G2 Intent Data in Your Attribution Strategy for Better ROI

Boost your B2B marketing strategy by harnessing G2 intent data to identify high-intent accounts, refine targeting, and accelerate sales cycles. This guide explores how to integrate G2 intent signals into your attribution model for improved visibility and ROI. Discover actionable steps to map, align, and refine your campaigns using intent data – unlocking smarter resource allocation and higher conversion rates.

Francisco Oller GarciaNov 5, 20245 min read

Marketing

B2B Marketing and Sales Alignment: Driving Growth in B2B SaaS

Struggling to align your sales and marketing teams? Misalignment can lead to inefficiencies and lost revenue, but when these teams unite, they create a powerful engine for growth. This blog breaks down practical strategies to bridge the gap, leverage attribution, and foster collaboration that leads to shorter sales cycles, higher conversion rates, and increased revenue.

RevSure TeamOct 9, 20245 min read

Lead Scoring Is Dead: Why AI-Driven Prioritization Is Your New Best Friend

Traditional lead scoring methods often fall short in today’s dynamic sales environment, focusing on static criteria and volume over quality. AI-driven prioritization offers a smarter alternative by adapting in real-time, analyzing a wider range of data points, and focusing on high-quality leads. RevSure’s platform goes even further by using deep funnel insights and predictive models to prioritize leads with genuine buying intent, boosting conversion rates and optimizing resource allocation. Discover how AI can revolutionize your sales pipeline—read the full blog now!

Daniel Winston JSep 4, 20247 min read

Demand Generation

The Importance of Focusing on ICP Accounts for the Success of B2B Marketing Campaigns

Discover how prioritizing Ideal Customer Profile (ICP) accounts can improve your chances of success with B2B marketing in 2024. By aligning your sales, SDR/BDR, and marketing teams on these high-value targets, you'll reduce churn, streamline efforts, and boost conversion rates. Learn the tips and tricks for tracking, focusing, and optimizing your campaigns to drive better engagement and efficiency. Dive into the full blog to build an effective target-account-focused marketing strategy this year.

Deepinder Singh Dhingra | Founder & CEOJun 27, 20245 min read

Demand Generation

Mastering B2B Marketing: Your Ultimate Guide to Deep Funnel Optimization

What is the perpetual challenge for B2B marketers? The answer lies in between achieving higher conversion rates and more effective targeting! You will not be able to escape this loop if your marketing strategies still focus heavily on the top of the funnel—generating leads and driving initial interest. Significant opportunities lie deep in the funnel, where a more detailed understanding of the buyer journies can lead to improved results. Modern-day marketers need deep funnel optimization, a powerful approach to refining and maximizing their marketing efforts.

RevSure TeamMay 27, 20245 min read

Marketing

Closing the Gap: 3 Strategies to Increase Lead-to-Opportunity Conversion Rates

Learn three key marketing strategies to significantly increase lead progression, prevent funnel leakage, and improve lead-to-opportunity conversion rates.

RevSure TeamSep 12, 20236 min read

Pipeline

Pipeline Projection Made Predictable with RevSure

Struggling to predict marketing’s pipeline contribution? This blog breaks down how to replace guesswork with data, tracking conversion rates, velocity, and leakage, while layering in AI-driven insights. Discover how RevSure turns unpredictable pipeline into confident, revenue-backed forecasts.

RevSure TeamFeb 23, 20234 min read