New Webinar: The Path To B2B Marketing Contribution Runs Through Optimization - WATCH ON DEMAND →
webinar

The Path To B2B Marketing Contribution Runs Through Optimization

Now Available to Watch On-Demand!
Explore effective B2B marketing strategies for a complex buying landscape in our live webinar with experts from Forrester and RevSure.

The landscape of B2B buying is evolving – are your marketing strategies keeping pace? In the traditional B2B marketing world, the focus was on generating a high volume of leads and leaving the rest to the sales team. But times have changed.

Now, B2B marketers are pivotal in driving revenue and assisting buyers throughout their entire journey. It's no longer just about lead generation; it's about being fully accountable for your business's growth targets and proving marketing's vital role in achieving these goals.

Guest Speaker Ross Graber, Forrester Vice President and Principal Analyst,  and RevSure Founder and CEO, Deepinder Singh Dhingra discuss how to redefine the approach to B2B marketing and how to make marketing efforts more impactful. They also:

Unveil fresh insights on the evolving dynamics of B2B buying and the new expectations placed on marketing

Explore why traditional concepts of attribution are giving way to more effective strategies centered around the optimization of marketing activities

Introduce a groundbreaking model for assessing marketing performance, designed to align with contemporary buying behaviors

Watch on-demand today!

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