State of Pipeline Generation

What Did the State of Pipeline Generation Survey Reveal?

Survey Says? Marketing Priorities to Hit Revenue Targets

The 2023 State of Pipeline Generation Report revealed the top five priorities marketers are focusing on to hit revenue targets—improving lead quality, sharpening pipeline analysis, understanding what converts, fixing sales handoffs, and aligning with sales. Each priority ties back to one theme: better data, earlier in the funnel. With the right insights, marketing teams can boost ROI, accelerate pipeline, and prove their impact on revenue.

Digging Deeper into Marketing Trends and Priorities

We sat down to discuss the findings from our State of Pipeline Generation report, sharing a few findings and experiences on what is contributing to these marketing trends.

What Did the State of Pipeline Generation Survey Reveal?

Generation Report. Leads and Marketing Qualified Leads (MQLs) alone are no longer the key performance indicator of marketing team performance. With the increasing importance of digital marketing channels and the availability of sophisticated analytics tools, marketing teams are now expected to contribute to the entire sales process, with the ultimate goal of driving revenue for the company.