Pipeline Readiness

Pipeline Readiness: The Difference Between Pipeline Created and Pipeline That Closes

Most teams measure pipeline created, not pipeline that can actually close this quarter, and the gap between those two numbers is where forecasts break and quarters get lost. This piece defines pipeline readiness, shows why the created versus qualified pipeline definition decision quietly determines forecast accuracy, and explains why a healthy coverage ratio means nothing if the pipeline underneath it was never qualified. It makes the case that connecting marketing activity to stage progression is a context problem, not a reporting one, which is why it runs on RevSure's Full Funnel Data Graph rather than another dashboard.