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Marketing Effectiveness

Everything we've published on Marketing Effectiveness.

Marketing

Four Steps to Improve Your B2B Marketing Data

B2B marketing success hinges on effective data management. This blog outlines four key steps to optimize your marketing data: implement rigorous lead-tracking protocols, foster a strong feedback loop with sales, adopt a unified full-funnel approach, and focus on revenue-centric metrics. By embracing these strategies, businesses can improve marketing effectiveness, drive revenue growth, and stay ahead in a competitive landscape.

RevSure TeamFeb 28, 20256 min read
Marketing

The Power of Counterfactual Thinking in B2B Marketing Attribution

Discover how counterfactual thinking can transform your B2B marketing strategy by providing deeper insights into what truly drives conversions. This blog explains how traditional attribution models can create an “illusion” of effectiveness and how counterfactual analysis helps marketers understand the real impact of their campaigns.

Deepinder Singh Dhingra | Founder & CEOSep 11, 20245 min read
Marketing

The Dangers of Source-Based Attribution in B2B Marketing

Source-based attribution might seem like an easy way to measure B2B marketing effectiveness, but it often misses the mark by overlooking the early stages of the buyer journey. This blog explores how this narrow focus can distort your understanding of what truly drives conversions, leading to misallocated resources and missed opportunities. Learn why adopting a more comprehensive attribution model is crucial for making smarter, data-driven decisions that capture the full impact of your marketing efforts.

Deepinder Singh Dhingra | Founder & CEOAug 20, 20245 min read
Marketing

Challenge the Ideologies in B2B Marketing and B2B GTM

In the ever-evolving landscape of B2B marketing and GTM strategies, sticking to one ideology can limit your success. This blog delves into the key debates—like ABM vs. Lead-Based Motion and PLG vs. Sales-Led—and shows how integrating multiple approaches can lead to greater effectiveness. Discover why flexibility and adaptability are crucial for achieving sustainable growth. Read on to explore the full insights and optimize your marketing strategies.

Deepinder Singh Dhingra | Founder & CEOAug 9, 20245 min read
Marketing

How Marketing Mix Modeling Drives Effective Budget Allocation for B2B Teams

In the modern B2B marketing landscape, making informed decisions about budget allocation is more critical than ever. Companies that effectively utilize data-driven marketing strategies experience a 20% increase in ROI. Marketing Mix Modeling (MMx) is a sophisticated approach designed to help businesses navigate this complexity. This blog explores how MMx works, its benefits, and how it synergizes with Multi-Touch Attribution (MTA) to enhance marketing strategies, providing comprehensive insights for maximizing marketing effectiveness and ROI.

RevSure TeamJul 29, 20245 min read