Tag

Lead Quality

Everything we've published on Lead Quality.

Marketing

Why Year-over-Year Attribution is the Missing Piece in Your Strategy

Most B2B marketers track quarterly or annual snapshots, but without year-over-year (YOY) attribution, they miss the bigger picture. Trends in lead quality, seasonal patterns, and long-term channel performance stay hidden, weakening budget credibility with CROs and CFOs. The State of B2B Attribution 2025 shows 70% of teams can’t analyze beyond the current year, a major strategic gap. This blog explores why YOY attribution is essential and how AI platforms like RevSure make it possible to turn short-term reports into multi-year strategic insights.

RevSure TeamOct 2, 20257 min read
Pipeline

From Volume to Value: How Modern RevOps Teams Engineer Quality at the Middle and Bottom of the Funnel

Most B2B teams have cracked lead volume—now it's time to focus on lead quality. This blog explores how modern RevOps teams optimize the middle and bottom of the funnel by engineering precision into enrichment, engagement, scoring, attribution, routing, and visibility. If you're still relying on hope and outdated handoffs, this read is your blueprint for building a high-converting, revenue-ready pipeline.

Francisco Oller GarciaJun 30, 20254 min read
Pipeline

Why Speed-to-Insight Is the New Speed-to-Lead

Speed to lead is no longer enough. In today's complex and competitive GTM environment, speed to insight is what truly sets high-performing teams apart. This blog reveals how faster clarity into campaign performance, lead quality, and pipeline health can help you cut waste, act sooner, and grow smarter. Learn how RevSure powers this shift with real-time intelligence.

Daniel Winston JMay 14, 20255 min read
Pipeline

From Surviving to Thriving: The Secrets to Maintaining a Healthy Pipeline

Discover the secrets to maintaining a high-quality, healthy sales pipeline in this blog! It explains why pipeline health isn’t just about lead volume but also about understanding lead quality, predicting win rates, and ensuring smooth funnel progression. Learn how AI-driven insights and real-time monitoring can help you assess your pipeline’s potential and drive sustainable growth.

Daniel Winston JOct 2, 20246 min read
AI

Lead Scoring Is Dead: Why AI-Driven Prioritization Is Your New Best Friend

Traditional lead scoring methods often fall short in today’s dynamic sales environment, focusing on static criteria and volume over quality. AI-driven prioritization offers a smarter alternative by adapting in real-time, analyzing a wider range of data points, and focusing on high-quality leads. RevSure’s platform goes even further by using deep funnel insights and predictive models to prioritize leads with genuine buying intent, boosting conversion rates and optimizing resource allocation. Discover how AI can revolutionize your sales pipeline—read the full blog now!

Daniel Winston JSep 4, 20247 min read
Pipeline Prioritization

Survey Says? Marketing Priorities to Hit Revenue Targets

The 2023 State of Pipeline Generation Report revealed the top five priorities marketers are focusing on to hit revenue targets—improving lead quality, sharpening pipeline analysis, understanding what converts, fixing sales handoffs, and aligning with sales. Each priority ties back to one theme: better data, earlier in the funnel. With the right insights, marketing teams can boost ROI, accelerate pipeline, and prove their impact on revenue.

Rajesh BhattadApr 7, 20233 min read