Re-engagement Agent
Finds leads silent for 60 to 90 days, researches what changed at their company, and drafts a relevant re-engagement email.
A 'no activity in 60 days' report gives the rep a list of dead names. This agent finds what changed at each company and drafts the email that earns a reply.
What it does
Cold-lead reports hand reps a list and no reason to act, so the names rot. The Re-engagement Agent spots leads silent for 60 to 90 days, researches what actually changed at their company since the last touch, new funding, a new hire, a product launch, and drafts a re-engagement email built on that concrete change so the reopening has a reason, not just a 'just checking in.'
- Spots leads gone quiet
- Researches what changed since the last touch
- Drafts a reason-to-reach-out email
Runs under Safe Autonomy. Every move is proposed, approved on your terms, committed, and reversible in one click.
How it works
Trigger to committed action. Every step is logged, and the final write is reversible.
- 1Trigger
A lead crosses the silence threshold
A previously engaged lead goes 60 to 90 days with no activity. The agent picks them up off CRM activity on the context layer, with their full prior history attached.
- 2Step 01
Find what changed
It scans news, signals, and the account's recent moves since the last touch, hunting for a concrete change worth reaching out about.
- 3Step 02
Match change to the lead
It connects that change to the lead's role and the original reason they engaged, so the email speaks to why it matters to them now.
- 4Step 03
Draft the reason to reach out
It writes a short, specific re-engagement email anchored on the change, not a generic check-in, in the rep's voice.
- 5Commit
Drafts into the engagement tool
The agent puts the draft in the rep's sales engagement tool for review. The rep can edit or send; nothing goes out automatically and every draft is logged.
In practice
A rep gets a quarterly 'gone cold' export of 140 leads with no context. Re-engaging means guessing why each one went quiet, so the list sits untouched.
The agent flagged the leads silent 60-plus days, found that one prospect's company had just raised a Series C and hired a VP in the rep's exact buyer profile, and drafted an email opening on that raise.
The rep sends a reopening with a real reason attached instead of a 'just circling back,' and works a warm change at the account instead of staring at a dead list.
More SDR & Sales agents
Put the Re-engagement Agent to work
It ships on the stack you already own and starts proposing moves the week it goes live. You approve the first few. It earns the longer leash from there.